E-reader and Tablet Ownership Grows Among Women and Over 55s
By Hannah Johnson
A study from Nielsen reveals that the demographics of tablet and e-reader owners is changing, trending away from early adopters and becoming more mainstream. The study compares tablet and e-reader owners between Q3 2010 and Q2 2011.
According to Nielsen, 61 percent of e-reader owners were women in Q2 2011, compared to 46 percent in Q3 2010. Tablet and smartphone ownership among women also continues to increase by 4 percent and 3 percent respectively.
Tablet and e-reader owners are also skewing older. Tablet owners over the age of 55 increased by by 9 percent and people between 35-44 years old by 5 percent.
http://publishingperspectives.com/2011/09/ereader-tablet-ownership-nielsen/